Ashton Kutcher invests in digital fashion house The Manufacturer – WWD

The Fabricator, a digital fashion house with ambitions to build the “metaverse’s wardrobe”, said it secured $14 million in a Series A funding round.

New investors in the Amsterdam-based company include Ashton Kutcher and Guy Oseary’s Sound Ventures, Red DAO and Capital Koji.

The Maker said the new funding, led by Greenfield One, would support and expand its “co-creation and NFT platform” dubbed The Maker Studio.

“The company’s ultimate mission is to build a decentralized fashion house that will dress the people of the metaverse and create a more equitable, creative and sustainable fashion industry,” the company said in a statement. “The Maker Studio allows anyone to create, trade, and wear digital-only apparel.”

He estimates that by 2025, 100 million people will be ready for the metaverse and dressed in digital clothing, and he touts The Maker platform as a place “where anyone can become a digital fashion designer and participate. to the digital fashion economy”.

Established in 2018, The Fabricator creates digital couture NFT collectibles for the 3D digital fashion space. To date he has worked with brands such as Adidas, Off-White, Napapijri, Puma and Peak Performance.

The Series A round features “renewed participation from previous investors including 4impact, Slingshot Ventures and Borski Fund.”

Stefano Rosso, son of Diesel and OTB founder Renzo Rosso, OTB board member and CEO of Brave Virtual Xperience, a new company created to help its portfolio brands develop projects, products and initiatives aimed at the metaverse.

The maker also noted that Epic Games recently awarded it a mega-grant open to digital creators for projects using its Unreal Engine software.

“In virtual environments, we’re likely going to have multiple digital reflections of our physical selves,” said Jascha Samadi, partner at Greenfield One, one of the new investors. “The Maker Studio allows any designer to become their own fashion designer in the metaverse. Coupled with Web3 technology, digital fashion becomes unique, negotiable and accessible to as many people as possible.

Samadi added that the team behind The Maker “identified this paradigm of user-generated fashion very early on, long before NFTs caught the mainstream attention.”


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