“We shared a common interest between staying true to our heritage [and] while looking to the future,” continued Guillaume Jesel, director of Estée Lauder. Rather than rooting in Balmain’s heritage, this collaboration strives to “connect the past with the present, and also the future.”
Balmain Beauty joins the likes of Estée Lauder’s luxury brand Tom Ford The beauty, however, “[Balmain] adds a different tone in the sense that it’s a French brand,” according to Jesel.
“We view luxury as a segment that has grown faster than the market and has very strong growth prospects globally,” he continued. “Luxury is a dimension that we were looking to increase, and it’s a strategic step that is really important.”
For Rousteing, the Balmain Beauty brand must embody three fundamental values: diversity, the brand’s haute couture heritage and sustainability.
“Talking to all skin tones in the world is something that’s really important to me,” Rousteing explained. Her panties for Jesel and Estée Lauder? “I want to represent all the beauties of the world – without exception.”
“We are very aligned in our relationship – that we want to envision the future of luxury, and together with Balmain Beauty, we are committed to continuing to uphold those values,” Jesel said.
This collaboration is a welcome refresh and reset for Balmain after it attempted to partner with Interparfums SA on Balmain Beauty in 2012. The then 12-year licensing agreement was prematurely terminated in 2017. As for the Balmain Hair Couture brand ? The hairstyling side of the business will be run as a separate entity, with Estée Lauder focusing on Balmain Beauty as a fragrance house and innovator in makeup and skincare.
“I really think of makeup as protection and not just to look good,” Rousteing said. Two years ago, the chimney in Rousteing’s home exploded, an accident that left burn scars on his face and chest.