Greenfield One is leading a $14 million Series A funding from blockchain fashion house The Fabricator. The funding includes Sound Ventures, founded by Ashton Kutcher and Guy Oseary, best known as Madonna’s manager and dealmaker for Bored Ape Yacht Club NFT’s Yuga Labs. Sandbox COO Sebastian Borget participated as an angel investor.
The Dutch-based Manufacturer started out by creating 3D digital clothing models with clients such as Adidas. It has moved into the blockchain, NFT, and metaverse space over the past two years. For example, it has partnered with Vogue and Diesel for NFTs.
But it’s not just about creating the designerwear avatar and becoming the next Web3 Gucci. Instead, The Maker aims to empower others and, in true Web3 ethos, create a decentralized fashion house. He created The Fabricator Studio as a platform where designers can co-create and sell their outfits.
The financial potential is significant. Morgan Stanley recently estimated that by 2030, luxury goods in the metaverse could generate revenues of 50 billion euros ($60 billion). Without the costs of physical production and distribution, the profit margins are very attractive. The Fabricator estimates that there will be 100 million dressable people in the Metaverse by 2025.
“Everyday users become creators using The Maker Studio, which allows users to create premium digital fashion NFTs in collaboration with their favorite brands,” said Maaria Bajwa, investor at Sound Ventures.
She continued, “Maker is building a very user-friendly, end-to-end experience that hides the complexities of blockchains, while giving users all the sovereignty + interoperability + distribution value that NFTs can offer. By being the first to tackle UGC (user-generated content) on the blockchain, The Maker introduces brand new ecosystems to this community and shows them the power and value of NFTs for creators.
A long list of fashion brands are exploring NFTs and the metaverse, including Nike, Adidas, Prada, Dolce & Gabbana, Gucci, and Jimmy Choo.9All suggestions as Remove the phraseand Add a commacreated Choose a synonymvery attractive Choose another wordvery Delete sentenceblockchains, Remove the commauser generated Add hyphenA long list of Edit labelGRAMMARareisSuggestion for update…The verb in the plural are doesn’t seem to agree with the singular topic listing. Consider changing the verb form of the subject-verb agreement.