British fashion house Burberry launches AR functionality for the Lola bag

UK-based luxury brand Burberry has teamed up with 3D and augmented reality (AR) company, Vertebrae, to produce new AR assets of the Lola bag, allowing customers to virtually place a model at the actual scale of the signature bag in their environment.

Users can scan their surroundings with their smartphone to generate the 3D bag which they can position in various live scenarios – whether on a table next to other personal items to figure out the size of the product, or against their set simulating the in-store experience.

The AR viewer also allows customers to explore bag details and craftsmanship before purchase. With a full 360 degree view of the product, features – such as interior pockets – can be discovered virtually by opening the bag and exploring the interior.

UK-based luxury brand Burberry recently teamed up with 3D and augmented reality (AR) company Vertebrae to produce new AR assets of the Lola bag, allowing customers to virtually place a model to the actual scale of the signature bag. within their environment. Users can scan their surroundings with their smartphone to generate the 3D bag.

Vertebrae, a Snap company, allows several variations of the bag to come to life. Vertebrae uses its 3D capture systems, from photogrammetry to laser scanning, to produce virtual replicas of products that echo the same level of quality as physical items.

The Lola AR Viewer will be available on 60 Lola product pages worldwide. To use the tool, users can search for the Lola bag on the brand’s website.

Burberry has already experimented with technologies such as AR to personalize luxury experiences. To celebrate the launch of its outerwear campaign in October 2021, Burberry launched a series of pop-ups allowing customers to immerse themselves in the campaign by scanning a QR code unlocking an exclusive Instagram AR filter.

More recently, Burberry launched an immersive experience inspired by the brand’s Spring/Summer 2022 collection at its Rodeo Drive flagship in Beverly Hills. As part of the store’s takeover, the building’s exterior facade was enveloped in a kaleidoscopic abstract print, brought to life via an Instagram filter.

Fibre2Fashion News Office (HO)