International hospitality innovators Dream Hotels have welcomed fashion designer house KARL LAGERFELD bath and beauty to their global portfolio.
The luxury boutique hotel group will offer a highly exclusive range of premium KARL LAGERFELD skincare products, marking a world first for guests staying at any Dream Hotels property.
The contemporary and forward-looking spirit of KARL LAGERFELD merges effortlessly with the upscale and energetic hospitality of Dream Hotels. Guests of the lifestyle-focused brand will be the first to experience the KARL LAGERFELD Arguments and Vetiver range of amenities as a signature feature of their stay.
The collection of five soaps, shampoos and lotions combine citrus top notes with warm base notes of vetiver wood and musk to create a refreshing earthy scent. Select locations will also offer luxurious KARL LAGERFELD extension items including lip balm, eye cream, face cream, facial cleanser, hand cream and bath salts.
DREAM HOTEL GROUP Chairman and CEO, Jay Stein said: “Dream Hotels has been committed to pushing the expectations of what a hotel stay should be like since its inception. For over thirty years, we’ve been creating style icons by reinventing iconic buildings and creating new design beacons to delight our customers. At Dream, our hotels are more than just a place to rest; they are a destination for customers to explore and be inspired – the home of KARL LAGERFELD amenities is a perfect extension of this philosophy. We are excited to push the boundaries alongside the iconic KARL LAGERFELD brand. »
Distributed exclusively through luxury hotel amenities supplier VANITY GROUP, incorporating vegan formulations, as well as the use of OceanBound materials, the new line of KARL LAGERFELD hotel bath and beauty products further supports Dream Hotel’s green initiatives. Group to do better for the planet and its people.
VANITY GROUP Founder and CEO, Paul Tsalikis said: “From the moment we partnered with KARL LAGERFELD, we knew Dream Hotels was their hospitality alter ego. Both brands are distinctly beautiful and take pride in creating unforgettable experiences – and what could be more memorable than seeing KARL LAGERFELD upholster the hotel bathroom vanity? It is a proud moment to see Dream Hotels welcoming this iconic brand into their rooms.
The KARL LAGERFELD Arguments And Vetiver Hotel collection is being rolled out at all Dream Hotels properties in the United States, including Dream Hollywood (CA), Dream Nashville (TN), Dream South Beach (FL), Dream Downtown (NY) and Dream Midtown ( NY), in April 2022, and will launch as part of the luxury amenities package at the highly anticipated Dream Doha hotel in Qatar, which is slated to open in fall 2022.