Dubai’s Niva Fashion House is set to headline Dubai Fashion Week

The chic and glamorous event is set to take place March 29-31, 2022 at Crown Plaza Dubai Marina, and organizers have promised the three-day event is poised to bring fashion, entertainment and culture.

Sharing the vision of Niva Fashion House, its CEO Ahmed El Dakroury said, “I am proud to say that we are a ‘Made in UAE’ brand. We started the company to make a difference in the fashion industry and give more choices to fashion enthusiasts.

There will be up to three hours of fashion shows which will offer the public a breathtaking presentation of the latest collections from the biggest fashion houses in the Middle East.

He added: “At the event, you will witness a casual collection as well as an experimental haute couture collection inspired by royalty. Niva Fashion House, through bespoke tailoring, takes the casual level to an eccentric level with some special touches of elegance, but keeping it sturdy nonetheless. There will be pieces with a mixture of various techniques. Hand embroidery, asymmetrical, 3D extrusions and much more. In this collection, attendees will see the transitions between these styles. They will witness a collection of parades of daily use while keeping the same concept. Some clothes will have one technique while others will have a mix of techniques in one.

Niva Fashion House is a contemporary online clothing brand known for its on-trend styles. Niva offers a range of styles suitable for people who love fashion, from workwear to women’s tops and blouses.

“Since our launch in late 2020, we’ve been committed to providing women with quality wardrobe pieces to stand out,” he said.

As for the designs, Niva’s creative director expressed his unbridled creativity in the collection, infusing modern details such as massive bows, strategic cutouts and confident necklines. There are also heavy embellishments made on blouses that are perfect for chic events.

Each piece is created with a different story that defines and flatters the wearer. Think “maximum glamor that turns heads”. Find out more about NIVA Fashion House by visiting