Esports legend Gran Turismo announces partnership with fashion house Dior

Haute couture and racing games don’t mix? Think again. In a surprise announcement at the Gran Turismo World Series tournament in Salzburg, Austria, yesterday, the world’s top-selling racing game maker Polyphony Digital revealed it is teaming up with luxury fashion brand Dior . And an integral part of this partnership includes a specially prepared De Tomaso Mangusta supercar. Watch the video below!

This is the first-ever virtual fashion project for Dior Couture, with the brand’s Artistic Director for Men’s Collections, Kim Jones, creating an exclusive new series of in-game items including a racing suit, helmet, gloves and shoes.

Using state-of-the-art Gran Turismo infographics, a presenter from the World Series event presented a painstakingly edited video in Salzburg yesterday showing a driver avatar dressed in a custom-designed yellow and gray racing suit by Dior which features the Dior Oblique pattern and a Christian Dior Atelier Logo on Avenue Montaigne – celebrating the address at 30 Avenue Montaigne in Paris where Christian Dior established the design house.

This comes with matching gloves and special “Diorizon” shoes, also featuring the famous oblique pattern. The number 47 also appears on clothing, marking the founding and first fashion show of Dior in 1947. Along with clothing, Polyphony also presented a classic supercar which will be available at car dealership Hagerty Collection Legends next month.

This is a unique version of the De Tomaso Mangusta, first built in 1967, which also sports a subtle bespoke two-tone livery. Originally designed by legendary Italian designer Giorgetto Giugiaro, the De Tomaso is powered by a Ford-sourced 4.9-liter V8. The beige and gray car also sports the number “47”, as well as special Dior decals. These items will be available in-game on August 25, when we can expect a game update.

Other official Gran Turismo partners include Toyota, Michelin, Mazda, Brembo, BBS, Sony Alpha, and Genesis, making the game not only the best-selling game, with over 80 million copies sold since its launch in 1997, but consolidating it firmly as the most prominent. . And high fashion.