Expo shines the spotlight on Italian fashion jewelry

* Entitled ‘Diva! Italian Glamor in Fashion Jewelery ‘, the exhibition is a project promoted by the Italian Ministry of Foreign Affairs and International Cooperation

The Italian Embassy in Doha opened a one-of-a-kind jewelry exhibition at the W Doha Hotel & Residences on Sunday, showcasing 200 Italian fashion jewelry that spans years of evolution from the 1950s to the present day.
Entitled “Diva! Italian Glamor in Fashion Jewelery ‘, the exhibition is a project promoted by the Italian Ministry of Foreign Affairs and International Cooperation. It is organized by the renowned professor of jewelry design at the Politecnico di Milano University in Italy and director of the Vicenza Jewelry Museum, Prof. Alba Cappellieri, along with Beatrice Rossato, Livia Tenuta and Susanna Testa.

Bozart for Tita Rossi, necklace, 1969

Omella Bijoux, Butterfly Necklace, 1970.


The works of art presented showcase “the finest expression of Italian design and art”


Some 200 Italian fashion jewelry exhibited at Art29.

“We are very proud to exhibit in Qatar a unique variety of jewelry revealing how Italian creativity has evolved in response to fashion trends and social transformations. Made in Italy jewelry has been able to combine over the years innovative design and sophisticated craftsmanship, a successful combination that continues to be the secret of creating unique ornaments reflecting the changes of a constantly moving culture ” Italian Ambassador Alessandro Prunas said in a press release.
“Jewelry is works of art turned into everyday fashion items that inspire ideas and dreams. We are glad that Italian jewelry is very popular in Qatar. Italian designers and brands are eager to cooperate with the thriving sector of local fashion artists to share their knowledge and skills, ”he said, thanking“ W Doha Hotel for their hospitality. out of the ordinary and Abu Issa Holding for sponsoring the exhibition stands adding additional value to the collection.
The exhibition, which runs until October 24 at the hotel’s Art29 from 10 a.m. to 10 p.m., highlights “the true Italian style through a rich collection of jewelry that will take enthusiasts on a journey through the ‘evolution of Italian fashion, brands and customs’. .
According to the Embassy, ​​the works of art presented showcase “the finest expression of Italian design and art. Not only jewelry lovers, but art lovers are promised an immersive experience through an evolution of style and fashion ”.
“It is a very exciting time for W Doha to welcome the ‘Diva!’ exhibition in collaboration with the Italian Embassy in Doha. The exhibition celebrates the evolution of Italian fashion over the years, telling inspiring elements of Italian culture through an exotic display of the best Italian jewelry. A truly immersive exhibition not to be missed, ”said W Doha General Manager Wassim Daageh, urging residents and visitors to visit Art29“ to get a real taste of Italian jewelry ”.
For his part, Professor Cappellieri noted that these Italian fashion jewels date back “to the so-called ‘La Dolce Vita’ period in the 1950s and continuing through ready-to-wear in the 1980s and minimalism in the 1950s. 90s until the fashion of the new millennium ”.
“This vast collection represents the aesthetic mirror of society, showing the transformation of styles and costumes, the ambitions and achievements of women, as well as the evolution of forms, materials and new production techniques. It tells a typical “Italian story” which once again enhances the creativity, craftsmanship, design, art, technology, beauty and innovation of our country, ”she said.