French fashion house Céline opens a boutique on the Gold Coast

Celine’s arrival will add to the neighborhood’s image as a destination for ultra-expensive fashion brands and wealthy shoppers. Retailers and homeowners on Oak and surrounding streets have thrived during the COVID-19 pandemic, even as other retail strips, like North Michigan Avenue, have suffered.

The Rush Street store will be the first in the Midwest for Celine, which currently sells its apparel and accessories at the Neiman Marcus department store on the Magnificent Mile. If you walk into its stores and have to ask what something costs, you’re probably in the wrong place: a calfskin phone pouch sells for $1,100, and its cheapest hoodie costs $890. A studded calfskin dog leash costs $920.

A spokeswoman for Celine declined to comment.

Celine moves into a new two-story building developed by Chicago-based JMB Realty, owner of the 900 North Michigan Shops mall on the block south of the Celine store. Brunello Cucinelli ran a store on the property but moved in 2021 to its current location next door at 937 N. Rush.

Luke Molloy and Danny Jacobson, senior vice presidents of CBRE’s Chicago office, represented JMB in the lease. Wendy Silverman of Creative Retail Leasing of Chicago and Lorraine Adney of Maven Commercial represented Celine.