For those who don’t know, Milan Fashion Week is back after a two-year hiatus! And French fashion house Jacquemus made the most of the occasion. The marquee recently launched its much-vaunted pop-up store in the city that offers the best in style – 24 hours a day! Yes, it’s true!
Located in the courtyard of Palazzo Clerici (former residence of a patrician family in the Duomo district), the pop-up was apparently designed to function as a vending machine. Commenting on it, the brand posted on Instagram the following:
“JACQUEMUS 24/24” We are opening our new boutique in Milan, all in white with new products! Open 24 hours a day, from Friday 25, 10 a.m. until Sunday 27 midnight, without interruption…! Located at Palazzo Clerici, 5 via Clerici, 20121 Milan, Italy.
Noting further in its stories, the marquee added: “It’s not just about buying, it’s also an experience, a concept… the idea is to break down boundaries in the world of luxury. We want you to come in, feel welcome, and have a great experience no matter what you’re doing inside; you can even just walk by and take a picture. it’s Jacquemus.
The all-white boutique featured items such as Le bob Gadjo bucket hats, Le Bambino bags and the Jacquemus sweatshirt, all in matching white, of course. Also last year, Jacquemus launched a similar pop-up in the Marais in Paris to celebrate the release of its unique accessory, the long bambino bag.
Well, based on the success of his two Milanese pop-ups, Jacquemus could very well be the next big thing in the making!