Guests including Chriselle Lim, Serena Goh and Jenny Cipoletti check out St. John’s latest pre-Fall 22 collection as part of GRAZIA USA’s summer shopping series
NEW YORK, NEW YORK, USA, Aug. 4, 2022 /EINPresswire.com/ — GRAZIA USA, the American version of renowned Italian fashion and culture authority GRAZIA from the Mondadori Group, continued its summer of shopping in partnership with some of the biggest global brands.
On Friday, July 29, in collaboration with St. John, the American luxury house founded in 1962 on the premise of simple and elegant knitwear, GRAZIA USA hosted an exclusive shopping experience and trunk show to celebrate pre-fall before – trendsetting brand ’22 collection. The event took place at the St. John’s pop-up store inside the charming Sage and Madison boutique hotel in Sag Harbor, New York, and coincided with Cameron Silver’s Decades summer residence also on site.
There, notable guests including social media influencers and digital content creators Chriselle Lim, Serena Goh, Jenny Cipoletti, Serena Kerrigan, Susan Yara and Carrie Barber enjoyed a private shopping experience with the editors of GRAZIA (Style Editor, Ty Gaskins and Fashion Market Editor, Shelby Comroe) who shared St. John’s must-have items while sipping Whispering Angel and sampling light bites from East Hamptons’ Silver Spoon Specialties catering.
“In today’s market, it is not enough for a media brand to be a traditional ‘offer’ for its marketing partners and users,” said Maria Eliason, executive vice president of GRAZIA USA, a publication of Pantheon Media Group. “Our team is dedicated to creating meaningful and authentic experiences for partner brands like St. John, who through our series of purchases are able to connect with our users and readers. Likewise, these GRAZIA fans benefit from our relationship with top fashion houses.
These bespoke physical shopping environments serve the creative and business sense. In addition to being featured in the pages of the GRAZIA Gazette: The Hamptons, St. John enjoyed the benefits of GRAZIA USA as a digital and social brand, attracting our notable attendees who purchased and shared their in-store experience with their own unique content on their personal social media platforms.
The event was overseen by Emily Sigman, Executive Director of Marketing, Brand Strategy and Commercial Partnerships for GRAZIA USA, who added, “St. John’s has evolved over the years, but the foundation of the collection remains. the same today as it was from the very beginning – excellent American design, understated and timeless elegance, unsurpassed quality and craftsmanship. It’s the epitome of a brand we love to celebrate and support, especially as we see it continue to meet consumers where they are on their style journey.
GRAZIA USA has published three editions of its enduring GRAZIA Gazette in New York’s Hamptons so far this summer, with a fourth edition slated for Labor Day. The Gazette will then return for its second New York Fashion Week, with a special issue to pay tribute to the dynamic North American fashion industry and its icons, innovators and muses on and off the runway.
In keeping with Grazia USA’s commitment to sustainability, GRAZIA Gazette is 100% carbon neutral, with greener offset printing, no volatile organic compounds (VOCs), and no solvents in its press wash. It features cover wash and coatings. Plus, the ink is 40-60% vegetable-based, with no VOCs, heavy metals, or petroleum products. It is also fully biodegradable.
ABOUT GRAZIA USA
Grazia USA is the 21st global edition of Italian fashion authority, Grazia. For 80 years in 23 countries, Grazia has remained effortlessly chic, setting the global style agenda for sophisticated women everywhere, permeating the seasons, styles and trends.
Grazia USA brings a cultural touchstone to the world’s largest luxury market with a mission to inspire and celebrate the individuality, beauty and style of women around the world. The first digital platform, complemented by a quarterly print book, offers premium content on fashion, beauty, arts, culture, design and travel, as well as celebrity interviews and critical essays. The first print issue of Grazia USA launched in September 2021.
Grazia USA is published under a license agreement with Mondadori Media SpA Learn more at graziamagazine.com.
ABOUT PANTHEON MEDIA GROUP, LLC.
Pantheon Media Group (PMG) is a next-generation independent media company bringing one of Europe’s most prestigious fashion magazines to the world’s largest fashion market. PMG is the exclusive publisher of Grazia USA, the latest franchise in the iconic fashion bible, first launched in Italy in 1938.
Also solely focused on beauty, culture, society, status, fame and luxury, Grazia USA publishes first digitally and then in print, with the first of its 400-page quarterly magazines releasing in 2021. Grazia USA does more than inform and inspire an educated audience of influential readers: it’s unlike anything the fashion industry in the United States has ever seen. We don’t serve readers, we serve users. PMG is a 360 degree media company that is ready for the future, extending storytelling to virtual and augmented reality, video, television, audio, e-commerce, live events, branded content, innovative advertising solutions and beyond. PMG is headquartered in New York.
ABOUT ST. JEANS
St. John is an American luxury house founded in 1962 on the principle of a simple, elegant and versatile knit dress. The brand has evolved over the years, but the foundation of the collection remains the same today as it was from the very beginning: excellent American design, understated and timeless elegance, unparalleled quality and craftsmanship. make craft.
The company, headquartered in Southern California, employs more than 1,000 people and is vertically integrated with workshops, stores and offices around the world. Its collections are sold in high-end specialty retailers in 16 countries, 49 St. John’s stores and through the brand’s e-commerce site stjohnknits.com. Instagram/Facebook/Twitter/LinkedIn: @StJohnKnits
Pantheon Media Group
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