Italian fashion house under pressure to convict Vladimir Putin over £10,500 coat

Italian fashion house under pressure to convict Vladimir Putin over £10,500 coat

  • Putin wore a £10,500 coat to a pro-war rally in Russia, worth twice the average salary of a Russian citizen, made by luxury brand Loro Piana
  • Nearly 1,300 people have signed a petition asking the brand to speak out against Putin
  • Putin also favors fashion brands Kiton, Brioni and bootmaker John Lobb

An Italian fashion house has been asked to “publicly denounce” Vladimir Putin after he wore one of their jackets to a pro-war rally.

The Russian president appeared in the £10,500 coat – which is worth more than double the average annual salary in Russia – as he delivered a chauvinistic speech to thousands of onlookers last week.

Nearly 1,300 people have signed a petition calling on luxury brand Loro Piana to speak out against the bully.

Russian President Vladimir Putin speaks at a concert marking the anniversary of the annexation of Crimea. He appeared in a £10,500 coat from luxury brand Loro Piana, who people are calling on to expose the bully

Beneath the blue coat, Putin also wore a £2,400 turtleneck jumper from Italian brand Kiton.

He is also reported to favor Brioni – the Italian tailor famous for dressing James Bond – and London bootmaker John Lobb, who describes his clientele as “the famous and the infamous savvy”.

Putin’s decision to wear the designer’s brand at the rally sparked immediate outrage on Twitter.

Russian-Ukrainian interpreter Yana Morozova wrote: “As Russians fight for food in stores, Putin addressed 90,000 Russians wearing a Loro Piana down jacket for 1.5 million rubles.”

Olga Lautman, Russian analyst and podcast host, added: “While Putin is committing genocide, in Ukraine he is lying about stopping the genocide.” In an Italian Loro Piana coat worth more than most Russians’ annual salary.

The average annual salary in Russia is estimated to be around £4,780.

Karine Orlova, a Moscow radio correspondent who started the petition, warned that Loro Piana’s story could be “eclipsed forever”.

Pier Luigi Loro Piana, vice president of the brand, told an Italian newspaper that Putin wearing the jacket “creates a certain embarrassment from a human point of view”.

He added: “It is clear which side we are on… The Ukrainians will have our full moral and practical support.

Loro Piana, part of luxury giant LVMH, closed its stores in Moscow and St Petersburg in response to the invasion earlier this month.