Luxury fashion house Burberry opens flagship store in London

Brand: Burberry

Society: Burberry Group Plc

Site: No. 1, Sloane Street, London

Product Profile: The ground floor of the boutique displays the Burberry signature trench coat in a dedicated space as well as key bag models such as The Olympia Bag, The Pocket Bag and The TB Bag, as well as a range of small leather goods including wallets, cardholders, belts and clutches for men and women. The first floor is dedicated to women’s fashion while the second floor houses assortments of men’s products through ready-to-wear, accessories and shoes.

Store design | Interiors & MV | Fixtures: Designed in collaboration with renowned architect Vincenzo De Cotiis, Burberry’s No. 1 Sloane Street twists classicism as the rules become bent, juxtaposing brutalist elements with luxurious materials to create a decidedly modern feel. The store offers displays and baseboards constructed in a variety of textures from concrete to ceramic to high-gloss finishes. The base Burberry tile colors – beige, black, white and red – are also explored and developed throughout the store, while the iconic pattern itself is reinterpreted in mirrored areas of the grid ceiling, creating a sense of openness as it mirrors the traveling tiling. checkerboard floors.

About the company: Burberry is a global luxury brand, headquartered in London. It manufactures luxury clothing, leather goods, accessories, fragrances and beauty products that combine the best craftsmanship and design with state-of-the-art technology. Creativity has fueled Burberry throughout the brand’s 165-year history and its shared belief in its power is at the heart of how it operates as a business.

Fibre2Fashion (KD) News Desk

Luxury fashion house Burberry has opened a new flagship store in London. The ground floor of the store showcases the signature Burberry trench coat in a dedicated space along with key bag styles, the first floor is dedicated to womenswear while the second floor houses assortments of men’s products across ready-to-wear, accessories and shoes.