Puma teams up with the London fashion house Freedom to release four new home kits for nations taking part in the UEFA Women’s Euro 2022 tournament this summer.
The kits for Austria, Iceland, Italy and Switzerland were released on Wednesday June 1. For these last three, the kits look a lot like men’s versions released Monday, May 30, but replace some elements with Liberty’s signature floral print.
“PUMA and LIBERTY make a grand entrance into this summer’s tournament by adding a touch of timeless elegance to the lightest, most comfortable performance jerseys PUMA has ever created. Hand-drawn in LIBERTY’s design studio , LIBERTY’s quintessential florals take center stage in understated tonal palettes complemented by retro-inspired graphics and oversized team crests.
— puma.com Press release
Puma is also producing custom versions of its Future 1.4 and Ultra Ultimate boots and special-edition Ultra Grip 1 Hybrid Pro goalkeeper gloves with Liberty floral designs for the tournament.
“Women’s football has always been a priority for Puma, and for this summer’s major tournament we have collaborated with iconic UK retailer Liberty to produce bespoke shirts for our female athletes to wear on the biggest stage,” said said Marco Mueller, senior manager of Puma. product line management team sportswear.
“In addition to the custom kits, all Puma athletes will wear special edition Future and Ultra Liberty football boots in women’s specific fits. This will also mark the first future women’s specific fit, with this summer’s tournament being the place ideal for starting out.
“Specially designed high performance Ultraweave jerseys and custom boots for women are designed to give our players that extra edge this summer. Women’s football is reaching new heights and now is its time.
Like the Italian men’s jerseys (boxed below), the women’s jerseys feature tonal blue quarters on the front. But the darker quarters of the women’s jerseys are made up of a Liberty floral pattern. They also feature green, white and red trim around the crew neck.
Icelandic women’s home shirts are royal blue with a vertical navy blue rectangle on the left side, below the national team crest. This rectangle is made up of a floral pattern on the women’s jersey, while it is plain on the men’s version. Both feature red yokes at the front and back of the collar.
The Swiss women’s jerseys are all red except for some white trim around the V-neck, and feature a tonal floral pattern throughout. Unlike the men’s jersey, it does not have horizontal white lines on the shoulders. The flag of Switzerland is placed on the left chest and the logo of the Swiss Football Association appears on the right chest.
Austria’s home kit is completely red, with hoops made up of a floral pattern. The button down collar is white and the shirt is paired with white shorts and red socks. The Puma logo appears above the national team crest on the left chest.