ribbons; Revolutionizing Indian costume jewelery one collection at a time



Chinu Kala






India’s fastest growing fashion jewelry brand Ribbons, launched another impressive collection, entirely dedicated to the celebration and fusion of colors and oxidized jewels with complex mixtures. Boasting a wide range of unique pieces, handcrafted by highly skilled jeweler artisans in Rajasthan. Each piece is crafted from an elegant blend of oxidized metal expertly paired with vibrant colors and embellished stones. Exclusive handcrafted pieces are the embodiment of ingenious craftsmanship, designed for women who want to add a pop of color and an abundance of style to their outfits.

Oxidized jewelry is known to be extremely versatile and can be worn on a variety of occasions ranging from weddings and festivals to small parties and get-togethers. A harmonious blend of heritage designs, wonderful craftsmanship and uplifting colors, makes the pieces in this collection the perfect pick for the wedding season fast approaching this summer, to wear for yourself or gift to a loved one. other.

Conversation about the new collection Chinu Kala, Founder, Ribbons shared some insights into his thought process behind the concept and purpose of the collection: “My team and I had a lot of fun and encountered several challenges trying to put this idea together. The playfulness is etched in the heart and soul of this collection, with a wide range of diverse color palettes to choose from, we have attempted to elegantly weave positive emotions into each piece.These colorful pieces are meant to enhance the overall look of a held, but more importantly; brighten the mood of the wearer and the viewer.

The bright and uplifting pieces are suitable for all kinds of occasions and complement countless outfits, they are also perfect for gift giving. I invite everyone to come and explore a whole new color spectrum with Ribbons.”

Ribbons is a Bangalore-based brand and a leader in the segment of branded fashion jewelry and accessories. Launched field retail with its flagship store in Bangalore; it quickly established itself as a key and influential player in the category with 6 stores spread across Bangalore, Kochi and Hyderabad. Understand and adapt to the constant evolution of consumer behavior and buying habits; today, the company has moved to 100% online sales, selling on India’s premium e-commerce portal “Myntra”, “Flipkart”, as well as on its own online portal” www.ribbons.in

In this massive market, the brand continues to grow its reach and inclusiveness by targeting a multitude of products. They offer a combination of ethnic and western jewelry, catering to various consumer styles, trends and seasonal demands. Ribbons offers products in categories such as, but not limited to, earrings, necklaces, bracelets, bangles, anklets, nose pins, headbands, and maang tikka. The brand also cradles its own in-house creative team who work in perfect harmony, to create unique designs and release limited edition collections twice a year.