Saint Laurent becomes the last fashion house to go without fur

French luxury house Saint Laurent will completely abandon fur in its collections starting next year, according to parent company Kering

French luxury house Saint Laurent will completely abandon fur in its collections from next year, its parent company Kering announced on Friday.

In a statement, Kering added that another of its houses, Italian menswear brand Brioni, would also stop using natural fur, making the luxury giant which includes Gucci, Alexander McQueen, Balenciaga, Bottega Veneta totally fur-free.

Kering CEO François-Henri Pinault said “going without fur is the right thing to do. We do it out of conviction, with a concern for ethics and modernity.

Animal rights groups have long pushed for luxury homes to stop using fur. Many in Paris, like Stella McCartney and Chanel, had already given up on it in recent years. Welcoming Friday’s decision, rights group Humane Society International said it “is pressuring the few remaining fashion brands that continue to sell fur to follow suit.”

Paris Fashion Week begins Monday and will showcase digital and physical ready-to-wear collections in the French capital.