Spanish fashion house Balenciaga launches resale program

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Balenciaga, the renowned Spanish fashion house, has unveiled its resale program, in partnership with Reflaunt.

This is not surprising given the demand that Balenciaga products have been in the resale market lately.

Customers can now exchange their Balenciaga apparel and accessories for store credit or funds – either through free withdrawal or deposit at select stores.

However, to do this requires a thorough documentation process, which includes authentication and pricing.

Notably, each item will be professionally photographed by brand representatives before being listed on Reflaunt’s designated online marketplaces – the intention being to maximize sales and increase product appeal.

It should be noted that Balenciaga’s Spring/Summer 2021 collection was also almost entirely produced with recycled or certified sustainable parts.

Founded in 1919, Balenciaga produces ready-to-wear, shoes, handbags and accessories; and it grants its name and brand to Coty for perfumes.