The Expo showcases Italian jewelery

* Titled ‘Diva! Italian Glamor in Fashion Jewellery’, the exhibition is a project promoted by the Italian Ministry of Foreign Affairs and International Cooperation

The Italian Embassy in Doha opened a one-of-a-kind jewelry exhibition at the W Doha Hotel & Residences on Sunday, showcasing 200 pieces of Italian fashion jewelry that span years of evolution from the 1950s to the present day. today.
Titled ‘Diva! Italian Glamor in Fashion Jewellery’, the exhibition is a project promoted by the Italian Ministry of Foreign Affairs and International Cooperation. It is organized by renowned professor of jewelry design at the Italian University Politecnico di Milano and director of the Vicenza Jewelry Museum, Professor Alba Cappellieri, along with Beatrice Rossato, Livia Tenuta and Susanna Testa.

Bozart for Tita Rossi, necklace, 1969

Omella Jewelry, butterfly necklace, 1970.

The works presented highlight “the finest expression of Italian design and art”

Some 200 Italian fashion jewels exhibited at Art29.

“We are very proud to exhibit in Qatar a unique variety of jewelry revealing how Italian creativity has evolved in line with fashion trends and social transformations. Made in Italy jewelry has known how to combine innovative design and sophisticated craftsmanship over the years, a successful combination that continues to be the secret to creating unique ornaments that reflect the changes of a culture that is constantly in motion” , Italian Ambassador Alessandro Prunas said in a press release.
“Jewelry is works of art transformed into everyday fashion objects inspiring ideas and dreams. We are happy that Italian jewelry is highly valued in Qatar. Italian designers and brands look forward to cooperating with the thriving sector of local fashion artists to share their knowledge and expertise,” he said, thanking “W Doha Hotel for its hospitality beyond du commun and Abu Issa Holding for sponsoring exhibition stands adding additional value to the collection.
The exhibition, which runs until October 24 at the hotel’s Art29 from 10 a.m. to 10 p.m., highlights “true Italian style through a rich collection of jewelry that will take enthusiasts on a journey through the ‘evolution of Italian fashion, brands and customs’. .
According to the embassy, ​​the works on display showcase “the finest expression of Italian design and art. Not only jewelry lovers, but also art lovers are promised an immersive experience through an evolution of style and fashion”.
“It’s a very exciting time for W Doha to welcome the ‘Diva!’ exhibition in collaboration with the Italian Embassy in Doha. The exhibition celebrates the evolution of Italian fashion over the years, recounting inspiring elements of Italian culture through an exotic display of the finest Italian jewelry. truly immersive experience not to be missed,” said W Doha General Manager Wassim Daageh, urging residents and visitors to visit Art29 “to get a real taste of Italian fine jewelry.”
For his part, Professor Cappellieri noted that these Italian fashion jewels date back “to the so-called ‘La Dolce Vita’ period in the 1950s and continued through ready-to-wear in the 1980s and minimalism in the 90’s”. up to the fashion of the new millennium”.
“This vast collection represents the aesthetic mirror of society, showing the transformation of styles and costumes, the ambitions and achievements of women, as well as the evolution of shapes, materials and new production techniques. It tells a typical ‘Italian story’ that once again enhances our country’s creativity, craftsmanship, design, art, technology, beauty and innovation,” she said.