Zara is one of the brands leading the way in the new Kantar Sustainability BrandZ Index, which shows that sustainability already accounts for 3% of brand equity and is expected to rise, said Kantar, a data, insights and advice, in a media. Release.
French fashion house Louis Vuitton is the first luxury brand to reach the Global Top 10 of the Kantar BrandZ Most Valuable Global Brands 2022 ranking, reflecting the growth of the luxury market globally and in China. Louis Vuitton has seen 64% growth in brand value this year and is the first European brand to reach the Top 10 since 2010.
American apparel and sportswear brand Nike, which saw a 31% increase in brand value from $83,709 million in 2021 to $109,601 million in 2022, ranked first in the Clothing category. US e-commerce marketplace Amazon which has a brand value of $281,695 million in 2022, ranked first in the Retail category.
The pandemic has further accelerated e-commerce growth in the retail category, so brands with stronger connections to consumers have been able to sustain their growth online and beyond, Kantar said.
“”Strong brand affinity underpins a customer’s willingness to pay and has never been more important for organizations looking to offset soaring inflation,” explained Martin Guerrieria, Head of Kantar BrandZ. “This year’s results show us the value of continued investment in branding and marketing capabilities as a means of maximizing business returns regardless of market conditions.”
Fibre2Fashion (KD) News Desk