It’s that time of year again when the sleigh bells ring and the streets of London transform into a scenic winter wonderland.
To celebrate the most beautiful time of the year, Dior pays tribute this season to its longstanding relationship with Harrods for 70 years through a magical Christmas takeover.
With a spectacular showcase of “The Wonderful World of Dior”, this prestigious department store will highlight the end of year celebrations through a Parisian prism.
Adding to the famous Brompton Road address for the first time, the façade will be adorned with a monumental installation of the compass rose, a key symbol of this year’s 2022 brand campaign and a memorable emblem of the house’s founding courtier. . The Dior gold star, Bar jacket and Medallion chair will be proudly displayed at Harrods to tell a moving story.
Decor will include gingerbread, caramel and multiple delights showcasing a plethora of fashion, fragrance, jewelry, beauty and hardware elements in a spectacular new light.
Through an ethereal display, the French house will offer guests enchanting treats and give visitors access to two exclusive pop-ups to experience a fascinating journey through the store. With exclusive creations from Maison Harrods and a Dior micro-village, in homage to Monsieur Dior’s gluttony.
Scheduled from November 10, 2022 to January 3, 2023, this unique setting will add to the store’s enchanting atmosphere this Christmas.
For more information, visit dior.com
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Images and feature image: supplied, photographs by Daniel Benson and James Robjant